Marketing Tools & Content Management System

Marketing Tools & Content Management System.

Our flexible page builder and content management tool, allows you to manage tactical banners, landing pages, ticker messages, upsell and cross-sell messaging, SMS, Push Notifications and so much more - in other words, we enable you to cover the comprehensive footprint of the digital touchpoints to get the right message where it impacts the most.

Key Marketing Tools.

Campaign Management

Drive engagement through campaign management. A complete CRM system with in-mail and traveller interaction logs is built into the platform allowing a 360 degree view of the traveller transactions and complete Intelligence. The Travesys CRM system is powerful and easy to use, delivering immediate information that is critical to managing a travellers relationship

Suggestive Coupons

Offer discount code values for travellers to apply at the time of checkout or auto-apply this value to the cart total. Coupons are a fiscal discount value that the traveller can apply at check out and is offset against the cart cost. Coupons are either a fiscal value or percentage that can be applied from search or check out

Marketing Messaging & Landing Pages

With the Travesys flexible page builder functionality, this gives administrators full control of how they want to display the marketing message to their audience. Marketing messaging can be done on multiple landing pages and managed with banners in a carousel or static content

Gamification

The Travesys Platform offers travellers with a “Spin The Wheel” concept. Use this as an engagement tool or simply offer random moments of fun to engaged travellers. Remain in full control of the prizes that are available on the wheel to be won

UTM Tracking

With our comprehensive UTM tracking functionality track traveller booking journeys, acquisition tracking and most importantly conversion attribution. Simple to use and effective to provide success parameters on the campaigns you run

Integrated marketing offers opportunities to break through to consumers in new markets

The Travesys Content Management System (CMS) provides a powerful tool to manage, update and add various dynamically managed components to the portal. Simple to use and user friendly our CMS provides the freedom to airlines to take full control of all aspects of the customer facing content on all your channels.

Key CMS Features.

Multi Channel Management

Our CMS enables you to take a channel specific approach to design, build and functionality. This means that the UI/UX, features and traveller journey are all channel-optimised rather than generic. Understandably, this offers a much more streamlined and relevant experience for the traveller and undoubtedly delivers much higher conversion rates especially via the mobile channels

Theme Management

The Travesys theme management tool gives an administrator the flexibility to change the colours, buttons, template layout, fonts and so much more through an advance tool. Pretty much any aspect of the theme look and feel can be managed from this tool

Pages Management

The CMS comes with ready built page design templates to choose from. Using our component based comprehensive solution you are extended the freedom to design, build and deploy pages which are publically accessible or closed loop. Each page can be adjusted with widgets, headers, footers, banners, even menu structures, fonts colours while other design elements are all fully customisable to create the perfect user interface tailored to your airlines business needs

Localisation

Display and provide a localised experience for any language that follows LTR and RTL template designs using our native language tool. The Administrator can configure the default language and can then add additional languages based on market needs. There is no limit to the number of languages that can be deployed providing 3rd party content supports the desired language. Deploying Locale specific content is also at the heart of the platform capabilities for targeted campaigns and content placement targeting for certain countries or languages

Email Template Management

The email template library enables administrators to manage content and the look and feel of all email-based triggers that are defined in the platform. Templates are built with static components which are globally applicable, like headers and footers along with dynamic components which are short key based that load dynamic content like booking data. A comprehensive HTML editing tool allows experienced managers to build their templates to suit their needs. In additional widget-based elements can enhance the look and feel by adding images marketing messages, upsell messages and various other static informational components to these emails

The Content Hub

The Travesys Content Hub is designed around centralisation of all content, whether localised or through API feeds into the platform. Easily manage and override Hotel content, manage Airport Codes to search dropdown content using this robust feature. The Content Hub works in conjunction with our comprehensive CMS that keeps all content up to date either by running auto file sync or allowing for administrators to manually update content using a batch download-upload service

In order to implement a successful strategy, think like a publisher. Airline Marketers need to use new rules to recognise the fact that they are now purveyors of information and they need to manage content as a valuable asset with the same care that a publishing company does

Program Types

Program Types

Package Holidays Booking Channel

API Based Ancillary Content Feed into Main Booking Engine

Direct CRS Integrated Channel from Airline to Travel Agencies

Travel Booking System for Key Government or Corporate Accounts

Airline Staff Ancillary Booking Channel

Outstation Hotel Booking System for Flight Interruptions

Platform Core Capabilities

Platform Core Capabilities